The North Sea is bordered by ten countries and contains some of the world's busiest and important trade routes. It has a total area of 750,000 square kilometres. Due to its high and consistent wind speeds, shallow waters, dense population and knowledge industry, it is one of the most suitable areas for large-scale wind farms in the world.

Rather than a fixed spatial plan, the masterplan proposes a system of catalytic elements that, while envisioned for the present, are optimised for long-term sustainability. Primary components include the "Energy Super Ring" (the primary infrastructure for energy distribution and supply), the "Production Belt" (the industrial and institutional infrastructure supporting research and manufacturing), the Reefs (stimulated marine ecologies reinforcing the natural ecosystems and eco-productivity of the sea), and the "International Research Centre" (promoting international cooperation, research, innovation and development). It is a proactive and multi dimensional approach based on enabling possibility. The proposed staged circular wind farms provide marine destinations through their connection with the parties they are supplying (e.g. communities, companies, cities, etc.). Locally, they perform a series of hybrid functions - depleted underwater natural gas reservoirs are used for energy storage, untapped gas fields for hybrid energy production, farms adjacent to shipping lanes act as offshore power stations or new recreational parks, and recreational sea routes.